Before paid spend, before capture day, before the buying event lands on a calendar, we run an audit and onboarding sprint. This page is the working document for it. Every social handle, every brand asset, every stakeholder, and every confirmed launch date sits below. Read it, mark what's in hand, flag what's missing, and we'll lock kickoff for Monday, June 15.
The 90-day runway to the buying event doesn't start until the foundation is set. The two weeks between sign-off and kickoff are about catching everything that would otherwise become a delay in week three. We split it into three workstreams that run in parallel.
An inventory of what Cypress Point already has, logo files, color guidance, photography, drone footage, current social presence, sales collateral, and what is missing. The output is a single shared dossier we both work from.
Confirm or create the social handles, ad accounts, analytics, drives, and stakeholder permissions Nativz needs to operate. If a handle exists, we get added. If it does not, we register and brand it inside the audit window.
Confirm the buying event date, finalize phase-by-phase milestones across the 90-day runway, and align on the dependency chain. Every date in the timeline below becomes a contract once both teams sign off.
The audit covers every category of asset Nativz needs to begin production on day one of kickoff. Each line lands in one of three states. Confirm means it exists and we need access. Build means it does not exist and Nativz produces it inside the audit window. Confirm or build means we check first, then build if absent.
Each handle below has a single decision attached. If the handle exists, the Cypress Point development team adds nativz@nativz.io as an admin or page-role manager so we can publish on day one of kickoff. If it does not exist, Nativz registers the handle inside the audit window, applies the audited brand assets, and ships the first three foundation posts before the campaign begins. Either path, the handle is publishing on kickoff Monday.
Across the four pillars, organic content, paid media, press, and event activation, every visual decision references the same brand document. If Cypress Point has one, we adopt it as-is and pressure-test it against the launch needs. If not, Nativz authors a launch-grade brand guide inside the audit window and Cypress Point signs off before kickoff.
Share the current brand guidelines PDF or working document. Nativz reviews against the launch checklist below and flags anything that needs a delta-update for the campaign. No reinvention, only the additions a launch demands.
If no document exists or what exists is partial, Nativz produces a one-page launch brand guide inside the audit window. Scoped to what the 90-day launch and ongoing retainer actually need, not a 60-page brand book that nobody reads.
Marketing engagements stall when the production team is ready to ship and the access has not been granted. We surface every permission and stakeholder up front so kickoff Monday is a publishing day, not a permissions day.
Cypress Point Business Manager grants Nativz Business Manager partner access with admin role on the Facebook Page and Instagram, plus ad account access for paid spend.
Nativz manager account requests link to the Cypress Point Google Ads account. GA4 property shared at the editor role. Search Console verification handed over so we can read traffic in real time.
Single Google Drive folder, Nativz at editor role. All audited assets live here. Capture day RAWs and exports flow back into the same drive. One source of truth for the entire engagement.
Permission to be on site with drone and ground crew, FAA Part 107 paperwork on file, point of contact for gate access, and approved flight windows. First capture day is targeted for Monday, June 22.
Read or admin access to the Cypress Point domain registrar so Nativz can publish the launch landing page on a subdomain (launch.cypresspointbdl.com or similar) without round-tripping every DNS change.
One named point of contact for marketing approvals, one for sales and broker coordination, and one for site logistics. Names, emails, and authority level documented before kickoff so Nativz never waits on the wrong inbox.
The 90-day runway is laid out below, milestone by milestone. The audit window closes on June 12. Kickoff Monday is June 15. The buying event lands on Saturday, September 12, 2026. Every date in between is a coordination point between the Nativz pillar leads and the Cypress Point team.
An application-RSVP buying event staged at Cypress Point. Day-of capture rolls in parallel. The 90-day runway, paid spend ramp, press cycle, and lead nurture all sequence to this Saturday. Confirmation of the date is the final lock-in of the audit window.
Cypress Point signs off on the proposal. Audit window opens. This page goes live as the working document.
Every line in the 12-row audit table marked confirmed, build, or in-progress. Shared dossier published in the Nativz drive.
All five social handles confirmed or registered. Meta, Google, and drive access granted. Brand guide published or adopted. Site access for capture day signed off.
90-day runway begins. Foundation phase opens. First publish on social handles. Landing page draft up. Eventbrite organizer live in build mode.
Drone, ground, and lifestyle capture at Cypress Point. RAW dailies in the shared drive within 24 hours. First-cut reels delivered inside seven days.
Launch landing page deployed. Eventbrite buying event page published. Paid spend opens at the $2,500 month-one tier. Press release in distribution.
Paid spend ramps to $3,500. Second capture day. VIP pre-event invitations to broker network and warm list. Editorial placements landing. Lead nurture sequence active.
Paid spend peaks at $6,000. Final pre-event push. Application-RSVP filter sets the buying event guest list. Day-of operations briefed and rehearsed.
The 90-day runway lands. Application-style RSVP audience on site. Day-of capture, conversion conversations, and the moment the development becomes the address.
Post-event nurture activated. Attendee-to-close conversion push. Paid campaign deconstruction report. Press post-event placements. Retainer scope finalized.
Engagement transitions from launch to ongoing retainer. Organic and paid management continue. Carries Cypress Point through Phase 2 sales and the next buying moment.
Review the engagement agreement, then submit the Month 1 kickoff via Stripe. The $4,500 kickoff is the first month of organic social media management, the only fee that triggers the audit window opening and capture day calendar going live. Everything else from the 90-day plan flows from that single action.
Sign & Pay Kickoff · $4,500 → Read Agreement